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Our Brand

Texas A&M University College of Dentistry 

  • Second Reference: Texas A&M College of Dentistry
  • Subsequent Reference: the school (not capitalized)

 

Primary Colors

AGGIE MAROON

PMS 7421

CMYK: 15, 100, 39, 69
RGB: 80, 0, 0
HEX: #500000

White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF

 

Secondary Colors

 

CMYK: 67, 63, 63, 57
RGB: 32, 32, 32
HEX: #202020

CMYK: 68, 61, 60, 48
RGB: 62, 62, 62
HEX: #3E3E3E

CMYK: 19, 12, 13, 34
RGB: 112, 112, 112
HEX: #707070

 

CMYK: 17, 13, 13, 0
RGB: 209, 209, 209
HEX: #D1D1D1

CMYK: 3, 4, 14, 18
RGB: 214, 210, 196
HEX: #D6D3C4

 

Fonts

Oswald

Oswald is a versatile sans-serif font. Use it predominantly for headlines and titles.

Oswald is available for download via Google Fonts.

Work Sans

Work Sans is a sans-serif display style font. Use it predominantly for headlines and titles.

Work Sans is available for download via Google Fonts.

Open Sans

Open Sans is a clean, widely compatible font that works well in digital or print applications.

Open Sans is available for download via Google Fonts.

Crimson Text

Crimson Text is a classic serif font recommended for print.

Crimson Text is available for download via Google Fonts.

Georgia is a substitute for Crimson Text in digital environments. Georgia is a system font and does not need to be downloaded.

 

Logos